Developers Blizzard and NetEase seem to be divided on the financial side
World of Warcraft is arguably one of the biggest and most successful game titles for PC, but translating that success to the mobile platform has proved difficult. According to a report from bloombergBlizzard and its partner NetEase have scrapped their World of Warcraft mobile project after more than three years in the making due to disagreements over finances.
NetEase is Blizzard’s distribution partner in China, primarily responsible for the sale and distribution of Warcraft titles within the Chinese domestic market. However, the company’s partnership also benefits from his NetEase expertise in mobile gaming. NetEase was the co-creator of Blizzard’s successful but controversial latest mobile hit, Diablo Immortal, and the two companies have collaborated on numerous projects.
Bloomberg, citing people familiar with the matter, said the two companies disagreed over the exact terms of the deal and ultimately decided to call it off altogether. His 100+ developers working on the project were dismantled and only a few were able to find other tasks within NetEase. The World of Warcraft project has been a secret for so long, but it’s said to take place in his familiar MMORPG universe, known for the 2004 hit PC game, but in an alternate era in a fictional world. will be done.
Blizzard launched another mobile Warcraft, Arclight Rumble, in May. The strategy game got off to a bumpy start following its widely hated alpha and beta releases. In our review, resident AP games expert Matthew Scholz called it a pain due to the limited ways to earn in-game currency. The controversy surrounding it may be one of the reasons the World of Warcraft title was discontinued.
Meanwhile, Activision Blizzard itself was recently acquired by Microsoft. The Redmond company hopes to tap into the mobile market with some of Blizzard’s well-known titles, so it may not be the end of the road for titles like World of Warcraft on mobile.
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