It’s no secret that the Play Store is poorly managed by Google. After all, it took Google a decade to think about addressing the annoyance of full-screen ads in apps and games offered on the Play Store. However, now that we know that Google plans to implement a number of new rules to curb misinformation abuse, impersonation and malicious monetization, we are discussing how this will affect development and consumers. We’ve put together some of the larger policy changes to help you. side of things.
Some of the recently announced policy changes definitely sound promising, so let’s dig into what’s new and upcoming in 2022.
Prohibition of unexpected interstitials
This is literally a big one. Interstitial ads are also known as full-screen ads. Annoying popups that take up the entire screen When using mobile apps or playing mobile games. Prohibition of unexpected interstitial ads Coalition for Better Advertisingwhich is certainly what Android needs after years of ignoring so many apps and games by Google. Abuse of advertising platforms To flooding everyone Ads that take up the entire screen at inconvenient times.
This new policy won’t eliminate all full-screen ads, but September 30ads that open at the beginning of content and ads that break mid-navigation are no longer allowed.
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While this is clearly a long-standing problem on Android and I’m a little unsure if Google will actually enforce the new ad rules to an acceptable level (I would consider banning this kind of ad It took 10 years to At least, at least as far as disruptive full-screen ads are concerned, it looks like things are finally moving in the right direction where consumers will soon be protected from some nasty tricks used by malicious developers. Ideally, this change will positively affect many mobile games and apps.
Spoofing is finally here
Did you know that there are thousands of apps that mimic the icons and names of popular content but differ slightly to avoid being sued? It exists to accidentally install expensive apps and Google will finally take some action on this from August 31st. Soon, icons, app titles, developer names, and general branding will no longer be allowed to mimic entities with which the app and developer are not connected.
Ideally, this next policy would have broader implications for mobile games and apps. Because the Play Store is filled with blatant mimicry that has clearly gotten out of hand. Let’s hope Google’s bots can do the heavy lifting of enforcing policies evenly.
No More Fake Medical Advice
Also, a new policy effective August 31 prohibits health advice that is not in line with medical consensus. Clearly, this policy was facilitated by COVID to curtail those that do not adhere to current medical standards. it was done. However, we hope that this policy change will also include pseudoscience, such as crystal healing and astrology apps.
Easy-to-cancel subscription
One of the main reasons we hate subscriptions is that users are often forced to subscribe just to access apps and services, and inevitably, they can’t find a place to cancel and It’s usually intentionally obfuscated. A quick fix came to Google that all apps that offer subscriptions should provide a clean way to cancel from within the app, Google was created by allowing subscriptions on the Play Store in the first place. The situation will eventually be resolved.
Admittedly, Google will always keep the Play Store[支払いと定期購入]We’ve provided an easy way to cancel your subscription in your Page settings. Google took time to enforce an unsubscribe option within each app, but at least, starting September 30th, all apps and games will have a quick and easy way to unsubscribe directly from the app. We can all rest assured that we will need to deliver soon.
No VPN data collection or manipulation
Starting November 1st, VPN apps that want to create secure device-level tunnels to remote servers, a core feature of VPNs, will have to follow a new requirement that prohibits data tracking (why wasn’t this a requirement yet? is it?). Redirection and Manipulation. Worryingly, the new policy states that VPNs cannot manipulate ads or influence app monetization. Google appears to be chasing ad blockers that use VPNs to remove ads from apps and web pages.
We’ll have to wait until November to see exactly how this new policy will roll out, but the change isn’t being implemented to actually help consumers, but Google and AdSense. Indeed, if a VPN records data on the server side, no one has a clue, so it’s completely unenforceable, so the no-tracking bit is good enough Dressing like it is, this new policy change will soon ban many ad blockers that use VPNs to hide ads.
It looks like the never-ending game of whack-a-mole will start anew from November, when we’ll have to look for yet another workaround for Google’s claims to block ad blockers on Android.
Third parties can no longer receive sensitive user data
This was another change that we’re sick of and not yet an existing policy: what Google calls stalkerware will not be allowed on Android after November 1st. Basically, if an app collects sensitive data, it cannot send this data to third parties without proper consent from the user. That means apps need to ask you for this data and we are free to tell them. “No. “
This also seems to include apps that claim to provide a surveillance solution but are actually hidden camera spy apps. It seems you can’t.
more protection for children
This is an immediate change, already in place, that will remove apps that deliver content that promotes child exploitation or abuse from the Play Store. Yes, this is a great move to prevent grooming and trafficking within apps sold and installed on the Play Store.
What does this mean?
When it comes to Google, we believe that many of their plans are believable on the face of it. So while many of the above policies look good on the surface, inevitably more developers will be caught off guard by arbitrary enforcement. and prohibited.
Google appears to be making strides to keep up with Apple’s consumer-oriented stance on privacy and data collection, but Google has given up on enforcing everything via bots and has gone hands-on with humans. Things will remain rough for the time being unless you start doing the right coercion calls across the board. And, as you know, Google likes to be stubborn.
But after years of seeing Google fail to look out for the best interests of the consumer, maybe we’re getting too pessimistic. After all, future policy changes are certainly an acceptable direction, and perhaps the fact that all these changes have been announced means that Google is heading in a new direction. I would like to believe that it is
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