Important changes for 2022 to know

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It’s no secret that the Play Store is poorly managed by Google. After all, it took Google a decade to think about addressing the annoyance of full-screen ads in apps and games offered on the Play Store. However, now that we know that Google plans to implement a number of new rules to curb misinformation abuse, impersonation, and malicious monetization, we are discussing how this will affect development and consumers. We’ve put together some of the larger policy changes to help you. side of things.

Some of the recently announced policy changes definitely sound promising, so let’s dig into what’s new and upcoming in 2022.

Prohibition of unexpected interstitials

This is literally a big one. Interstitial ads are also known as full-screen ads. Annoying popups that take up the entire screen When using mobile apps or playing mobile games. Prohibition of unexpected interstitials Coalition for Better Advertisingwhich is certainly what Android needs after years of ignoring so many apps and games by Google. Abuse of advertising platforms To everyone is flooded Ads that take up the entire screen at inconvenient times.

This new policy won’t eliminate all full-screen ads, but September 30ads that open at the beginning of content and ads that break mid-navigation are no longer allowed.

Fullscreen Ads in Play Store Policy (1)

Fullscreen Ads in Play Store Policy

This is clearly a long-standing problem on Android, and I’m a bit skeptical if Google will actually enforce the new ad rules to an acceptable level (I would consider banning this kind of ad It took 10 years to At least, at least as far as disruptive full-screen ads are concerned, it looks like things are finally moving in the right direction where consumers will soon be protected from some nasty tricks used by unscrupulous developers. Ideally, this change will positively affect many mobile games and apps.

Spoofing is finally here

Did you know that there are thousands of apps that mimic the icons and names of popular content but differ slightly to avoid being sued? It exists to accidentally install expensive apps and Google will finally take some action on this from August 31st. Soon, icons, app titles, developer names, and general branding will no longer be allowed to mimic entities that the app and developer are not connected to.

blatantly imitate Minecraft

Ideally, this upcoming policy would have far-reaching implications for mobile games and apps, as the Play Store is apparently riddled with blatant imitations that have gotten out of hand. is coming, let’s hope Google’s bots can do the job.

No More Fake Medical Advice

Also, a new policy effective August 31 prohibits health advice that is not in line with medical consensus. Clearly, this policy was facilitated by COVID to curtail those that do not adhere to current medical standards. it was done. However, we hope that this policy change will also include pseudoscience, such as crystal healing and astrology apps.

Healing Stones from Play Store

Easy-to-cancel subscription

One of the main reasons we hate subscriptions is that users are often forced to subscribe just to access apps and services, and inevitably, they can’t find a place to cancel and It’s usually intentionally obfuscated. A quick fix came to Google that all apps that offer subscriptions should provide a clean way to cancel from within the app, Google was created by allowing subscriptions on the Play Store in the first place. The situation will eventually be resolved.

Play Store subscription

Admittedly, Google will always keep the Play Store[支払いと定期購入]We’ve provided an easy way to cancel your subscription in your Page settings. Google took a long time to enforce an unsubscribe option within each app, but at least all apps and games will have a quick and easy way to unsubscribe directly from the app after September 30th. You can be sure that you need to provide the

No VPN data collection or manipulation

Starting November 1st, VPN apps that want to create secure device-level tunnels to remote servers, a core feature of VPNs, will have to follow a new requirement that prohibits data tracking (why wasn’t this a requirement yet? Is not it?). Redirection and Manipulation. What bothers me is that the new policy states that VPNs cannot manipulate ads or influence app monetization. Google appears to be chasing ad blockers that use VPNs to remove ads from apps and web pages.

Play Store policy summary VPN ad blocking

We’ll have to wait until November to see exactly how this new policy will roll out, but the change isn’t being implemented to actually help consumers, but Google and AdSense. It seems like it would be advantageous for ads sold through. Sure, if a VPN is logging data server-side, the no-tracking bit is dressing good enough because no one has a clue and it’s completely unenforceable, but this new policy change , many ad blockers that use VPNs to hide ads are quickly banned.

So it looks like the endless game of Whack-A-Mole will start anew this November. There you should look for yet another workaround for Google’s claim to block ad blockers on Android.

Third parties can no longer receive sensitive user data

This was another change we’re sick of, and it wasn’t an existing policy yet: what Google calls stalkerware won’t be allowed on Android after November 1st. Basically, if an app collects sensitive data, it cannot send this data to third parties without proper consent from the user. That means apps need to ask you for this data and we are free to tell them. “No. “

This also seems to include apps that claim to provide a surveillance solution but are actually hidden camera spy apps. It seems you can’t.

more protection for children

This is an immediate change, already in place, and apps distributing content that promotes child exploitation or abuse will be removed from the Play Store. Yes, this is a great move to prevent grooming and trafficking within apps sold and installed on the Play Store.

What does this mean?

As for Google, we believe that many of their plans are believable. So while many of the above policies look good on the surface, inevitably more developers will be caught off guard by arbitrary enforcement. and prohibited.

Google appears to be making strides to keep up with Apple’s consumer-oriented stance on privacy and data collection, but Google has given up on enforcing everything via bots and has gone hands-on with humans. Things will remain rough for the time being unless you start making correct force calls across the board. And, as you know, Google likes to be stubborn.

But after years of watching Google fail to heed the best interests of consumers, we may be getting too pessimistic. After all, future policy changes are certainly an acceptable direction, and perhaps the fact that all these changes have been announced means that Google is heading in a new direction. I want to believe it to be true.

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