Google blocks updates of popular apps in South Korea via third-party billing

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The KakaoTalk messaging app has been downloaded more than 100 million times and has been delayed.

Google has long been enthusiastic about billing rules in the Play Store, but announced an enhanced enforcement in 2020. Not all developers are happy with the changes that banned Google Pay system bypass. Epic has filed a (separate) proceeding, and South Korean lawmakers have passed an in-app payment method colloquially known as the “anti-Google law.” Now that the rules have been enforced, testing is taking place.according to Local reportThe popular KakaoTalk app does not integrate with the Play Store payment platform, but contains a link to a payment website, so updates cannot be sent.

At the heart of this controversy is the way developers have traditionally expected to pass significant revenue to Google (or Apple) for every transaction in their app. For the past few years, this fee has been flat at 30%, but many felt it was overkill. Shares going to the platform are declining for certain types of content, and according to Google, most developers now have a 15% share. However, South Korea is the first in the world to allow app developers to offer third-party payment options that reduce the amount of money they send to Google and Apple. Developers still have to pay for the service, but to cover the cost of using a third-party payment processor, Google will reduce the service fee by 4%.

sk play store billing

KakaoTalk is enthusiastic with Google as it still has old-fashioned links to websites where users can buy premium items outside the Google ecosystem. in short, number Money goes to google. Google’s new South Korean policy allows third-party payments, but developers will need to add these options along with Google options (see above). Google is blocking app updates because KakaoTalk doesn’t do that. Perhaps other apps that do the same will soon be hit by similar disruptions.

As far as the law is concerned, this looks like a gray area, but regulators may choose to stand by the developers. After all, there’s a reason people call it “anti-Google law.” I contacted Google for comment. If there is a reply, I will update it.

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