Epic Games is committed to donating all proceeds from its flagship game, Fortnite, to charities operating in Ukraine over the next two weeks. This includes all real money transactions made in the game. Microsoft is joining the campaign, which will run until April 3rd, and is also looking to donate its net earnings to Fortnite on the Xbox gaming console.
Initially, Epic Games selected the Children’s Fund, the World Food Program and the Office of the United Nations High Commissioner for Refugees (UNICEF, WFP and UNHCR), as well as Direct Relief, a non-profit organization that provides medicines to crisis areas, as humanitarian aid. projects. More organization should by gaming company will be added in the coming weeks.
Income generated from Fortnite must not only be transferred after receiving payment from Epic Games, as this may take some time depending on the payment method. Instead, the game company wants to constantly collect all recorded transactions and donate the corresponding amounts to relief organizations within a few days. Real money transactions include Vinderbucks packs for in-game currency, subscription contributions from the Fortnite team, Battle Pass deluxe packs, and cosmetic item packs.
Fundraising could raise $200 million
Fortnite is one of the most popular games in the world and it says it all Application business 350 million players worldwidewho use it at least once a month. It’s free to play, but with built-in add-ons that can be purchased with real money, Epic Games generated $5.1 billion in revenue in 2020. Calculating that in two weeks, the game company can earn about $200 million during this promotion. and the benefit of aid projects.
Epic Games, like many other companies, has limited its activities in Russia after the invasion of Ukraine. In-game transactions in games like Fortnite or Fall Guys should no longer be possible in the country. However, the games themselves are still available there. Microsoft, on the other hand, has suspended its business in Russia as well as its services, which could also affect online gaming on the Xbox.
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