Samsung Electronics Co. is making the biggest change to its smartphone strategy in recent years, with a realignment of its best-selling Galaxy S line and Galaxy Z foldable models. The company plans to discontinue its Note line and instead expand the capability across its entire portfolio.
“In the near future, our company will focus on a two-pronged strategy: the flagship S series in the first half of the year and the innovative foldable series in the second half,” said T. M. Roh, who led Samsung’s mobile division. two years ago in a rare interview. “We will stick with this strategy until another major breakthrough occurs, and we are working hard to achieve it.”
On Wednesday, the world’s largest smartphone maker unveiled its latest Galaxy S22 lineup, adding a stylus to the Ultra family model. It revives the classic big-screen Galaxy Note phone formula with a stylus after Samsung failed to launch the new Note in August.
Samsung is changing course: how to act without a note
Samsung Galaxy: The Note series will no longer be continued.
Roh said Samsung will focus on the premium segment as a growth driver and plans to extend the Note’s capabilities to its entire Galaxy hardware ecosystem, which includes tablets and laptops as well as smartphones.
“With Covid, the smartphone industry has undergone changes that could have happened ten years earlier,” said Ro. “Now we are entering the second phase of market growth. There is a growing demand for high-end premium models as consumers use smartphones longer and more often than before.”
“The Note series has shown its age, and the inclusion of the S Pen in the core S series was a clear decision, especially when the company could look forward to a successful foldable lineup in the second half of the year,” said IDC analyst Brian Ma. “Foldable phones are a much better fit for Samsung to differentiate itself from the rest of the industry, including Apple, which also tends to introduce its new phones towards the end of the year.”
This post first appeared on schmidtisblog.de.
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