Tinder launches a virtual currency to make purchases on its application

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Tinder continues to evolve. The dating app now offers its own virtual currency. The latter has been tested and is now available in a first country: Australia.

Objective of the novelty: to encourage users to stay on the application as long as possible, reports Bloomberg relayed by Lemon Juicer. In addition, Tinder would like to push subscribers with the free version to switch to Tinder Plus and Tinder Gold, its premium – and paid – versions that allow them to take advantage of advanced features.

Make one-off in-app purchases

According to Gary Swidler, CFO of Tinder, this currency will play “an important role as the Tinder experience evolves and becomes more immersive,” he said. “Virtual currency is useful in the context of offering digital goods. »Users will be able to make one-off purchases.

They will thus have access to Super Likes or Boost, paid features. Tinder plans to reward the most active users, by offering them a gift sum of this virtual currency, which is not a cryptocurrency. It will also be possible to buy them with real money.

The first tests conducted by Tinder in the spring were convincing. The application hopes, with this currency, to make the user experience even more immersive. Especially since the application has experienced a resurgence of activity with the Covid-19 pandemic. Tinder must now try to keep these users.

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