Prohibition of “wrong values”: China introduces new requirements for video games

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China is planning new editions for video games. Among other things, the People’s Republic is targeting content that glorifies money. The measures follow shortly after restrictions for minors. These are now only allowed to play online for three hours a week.

The new content regulations were part of a meeting that the National Press and Publication Administration (NPPA) invited gaming giants Tencent and NetEase to attend. According to one report the South China Morning Post it was primarily about measures to implement the new playing time limit for minors. Official bodies want to prevent the new provisions from being implemented negligently or from containing loopholes.

Content requirements

According to the newspaper, the state news agency Xinhua emphasized that content restrictions were also discussed at the meeting. It was emphasized that games that convey “false values” are boycotted. In China, this is not a threat that, as in this country, can usually be sat out because it means a state-organized, nationwide and permanent boycott carried by the state media.

These “false values” include “money worship” or “homosexuality”. Game companies have also been instructed to step up their monetization self-regulation. According to the Chinese authorities, game mechanics that only generate profit should no longer exist. Other media, with which the Chinese Communist Party is currently monitoring and restricting public life much more closely than it did a few years ago, are also faced with similar requirements.

Campaign Against Addiction

Both the game time restrictions and the latest requirements are part of a campaign the government is using to curb video game addiction and prevent other potentially negative consequences of gaming. The medium is now known as “electronic drug“Considered.

In addition, according to the South China Morning Post, new video game approvals are currently underway strongly reduced and now discontinued been. The last time there was a complete ban on new publications was in 2018. This is intended to reduce the number of games in order to counter game addiction, but also to be able to implement the new measures, the site reports with reference to anonymous sources.

Future unclear

According to the report, it is still unclear what the aim of the measures is, it says, referring to the market researchers from LightStream Research. If it is only about reducing addiction mechanisms, survive the large free-to-play market in Asia, albeit with considerable restrictions. If they were to do without them completely, the business model would have no future. In principle, this also applies to games with fair monetization, because even these representatives often rely on keeping players in the game with all their might and encouraging them to make purchases over the course of the game.

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