Saber Wireless & M65 Ultra (Wireless): Three new gaming mice advertise with 2,000 to 8,000 Hz

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According to several sources, Google plans to introduce its own processor family in 2023 with a focus on tablets and notebooks. The development for upcoming smartphone chips is also to be promoted, as is well known, there will be a foretaste in the upcoming Pixel 6.

According to official statements, the development of the first smartphone SoC from Google took four years when it officially takes the stage this autumn. The year 2023 for stronger and more comprehensive models for other market segments, above all the tablet and Chromebooks, does not sound out of place, as their development would probably not take the same time after a first attempt.

Apple as a model for its own chips

In the end, Google would simply go the way that Apple has already taken: Last year they announced that they would also part with CPUs from Intel for notebooks and only use their own solutions from 2022 at the latest. According to sources from Nikkei Asia Google was ultimately inspired to give it a try. As usual in the industry, the basis is the architecture of ARM. To what extent certain blueprints are used or completely everything is designed from scratch is unclear. There are still not even details on the first smartphone chip, the “Google Tensor”, that could point in this direction.

However, Google has had experience with its own chips for a long time. Your TPUs have been used in their own data centers since 2016, and the fourth generation was presented this year. Google acquires know-how through new hires from top-class people from the industry such as Intel, Qualcomm, MediaTek and others.

Google needs staying power

In the end, Google will need a lot of staying power and a lot of money to be successful in the competitive market. Google is sometimes not known for that, countless projects have already blessed the company with the time. The financial investments in advance are considered loud as a lump sum Nikkei not seen as a problem, although a state-of-the-art 5-nm solution for this competitive market can devour around 500 million US dollars in development costs. The market for Chromebooks is booming, but the tablet business is not, and in terms of smartphones, Google does not sell nearly as much as the major providers. Whether the bill will ultimately work out for Google could already be seen in the success of the first model – and that will already show in the coming months.