Stefan Sielaff has been named vice president of global design for the Geely Auto Group (Geely). Stephen succeeds Peter Horbury, who has joined Group Lotus as Senior Vice President of Design.
Stefan will bring over 30 years of automotive design experience to Geely and will oversee Geely Auto Group brands including Geely Auto, Lynk & Co, Geometry and so on. It will also support the development of Zeekr premium vehicles. Stefan previously worked in design studios Audi, Mercedes-Benz, Volkswagen Group. In 2015, Stefan became Director of Design for Bentley Motors.
The company’s previously announced crossover
Peter Horbury has made significant contributions to the development of the Geely Auto Group. Peter joined the Geely Auto Group in 2011 as Executive Vice President of Design, where he created the Geely 3.0 product line, which introduced a new design language that has revolutionized attitudes towards Geely around the world.
We appreciate the contributions of Peter Horbury and his dedication to Geely over the past decade. Peter led one of the most creative global teams in the automotive industry and helped Geely redefine its global brand image. At the same time, we warmly welcome Stefan Zielaff to the Geely family. We believe his many years of design experience will further expand the Geely Auto Group’s brand portfolio with the ultimate goal of providing consumers with the best products.
Geely
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